The project is devoted to media communication of modern Ukrainian society after February 24, 2022.
Although the Russian aggression against Ukraine has been continuing since 2014, only the Russian attack of 24 February 2022 resonated in the global media, which gave the war its proper importance and devoted adequate space to it. Social networks also immediately responded to the escalation of the Russian aggression; Facebook, Instagram or Twitter instantly filled up with content related to Russia and Ukraine, becoming an additional virtual battlefield.
From the very beginning, Ukraine decided to use the concept of imagefare, using images to achieve its current political goals and influence public opinion on the perception of the conflict. The visual campaign which is run from Ukrainian institutions’ accounts serves to create an image of a modern, democratic and civil Ukrainian society in the international arena.
